Why You Say Yes When You Shouldn't — And How To Say No When It Matters Most | Dr. Sunita Sah

Aug 4, 2025 Episode Page ↗
Overview

Dr. Sunita Sah, a Cornell professor and organizational psychologist, rebrands defiance as acting in accordance with one's values, especially under pressure. She discusses the costs of compliance, the five stages of defiance, and practical steps to make defiance a skill, emphasizing the importance of knowing your values and creating psychological safety.

At a Glance
11 Insights
1h 10m Duration
11 Topics
7 Concepts

Deep Dive Analysis

Dr. Sah's Personal Story and Redefining Defiance

The Pervasive Costs of Compliance

The Five Stages of Defiance: From Tension to Action

The Importance of Self-Awareness and Body Signals

Clarifying Personal Values for Effective Defiance

The Defiance Compass: A Framework for Value-Aligned Action

Distinguishing Compliance, Consent, and Conscious Compliance

Making Defiance a Skill and a Practice

The Defiance Hierarchy and Leaders' Role in Psychological Safety

Understanding and Managing Insinuation Anxiety

Strategies for Gaining Distance to Aid Defiance

Defiance (redefined)

To defy is simply to act in accordance with your values, especially when there is pressure to do otherwise. This reframe views defiance as a positive and proactive force that benefits oneself, others, and society, moving beyond the narrow Oxford English Dictionary definition of boldly challenging power.

Five Stages of Defiance

A framework describing the typical progression when defying: 1) Tension (a physical signal of unease), 2) Acknowledging tension (examining why it's felt), 3) Vocalizing tension (externalizing discomfort or asking clarifying questions), 4) Non-compliance communication (threatening non-compliance), and 5) Act of defiance (not going along with the pressure).

Defiance Compass

A three-question tool to guide value-aligned action: 'Who am I?' (identifying values), 'What type of situation is this?' (assessing safety and effectiveness), and 'What does a person like me do in a situation like this?' (tapping into aspirational self and values). This cyclical process informs action and reinforces identity.

Informed Consent

A framework for making thoroughly considered decisions, requiring five elements: capacity (mental ability), knowledge (information), understanding (grasp of facts, risks, benefits, alternatives), freedom to say no, and authorization (active expression of deeply held values). It distinguishes a 'true yes' from mere compliance.

Conscious Compliance

A deliberate decision to comply, even when not fully agreeing, after assessing the situation using the elements of informed consent (capacity, knowledge, understanding, freedom to say no). It's a strategic deferral of defiance when costs are too great or benefits too meager, rather than a default or unexamined 'yes'.

Psychological Safety

An organizational or team culture where individuals feel safe to speak up, report errors, or defy without fear of penalty or negative repercussions. It fosters creativity, innovation, and prevents groupthink, requiring leaders to actively model and reward such behavior.

Insinuation Anxiety

A distinct type of anxiety arising from the fear that one's non-compliance will be interpreted as implying something negative (e.g., incompetence, bias, untrustworthiness) about another person, especially when they are present. This emotional state can lead individuals to compromise their own integrity by remaining silent or compliant.

?
How does Dr. Sunita Sah define defiance?

Dr. Sah defines defiance as acting in accordance with one's values, especially when there is pressure to do otherwise, reframing it as a positive and proactive force rather than a negative challenge to authority.

?
What are the five stages people typically experience when defying?

The five stages are: feeling tension, acknowledging that tension to oneself, vocalizing that tension to someone else, communicating non-compliance, and finally, the act of defiance itself, which dissipates the initial tension.

?
Why is understanding one's personal values crucial for defiance?

Clarifying personal values helps individuals align their actions with their core beliefs, reducing stress, lowering cortisol levels, and providing a powerful guide for making difficult decisions to defy external pressures.

?
What is the 'defiance compass' and how does it help in decision-making?

The defiance compass is a three-question tool ('Who am I?', 'What type of situation is this?', 'What does a person like me do in a situation like this?') that helps individuals connect with their values, assess a situation, and tap into their aspirational self to decide whether to comply or defy.

?
What is the difference between compliance, consent, and conscious compliance?

Compliance is passively sliding into an action due to external pressure; consent is a thoroughly considered 'true yes' based on capacity, knowledge, understanding, and freedom to say no; and conscious compliance is a deliberate, assessed decision to comply, deferring defiance due to high costs or low benefits in a specific situation.

?
How can leaders create a culture of psychological safety in their organizations?

Leaders can foster psychological safety by showing that speaking up will not be penalized, rewarding defiant behavior, actively listening to feedback, acting on information provided, and modeling defiance themselves when dealing with their own superiors.

?
What is 'insinuation anxiety' and how does it prevent people from defying?

Insinuation anxiety is the fear that non-compliance will imply something negative about another person (e.g., incompetence, bias), causing individuals to remain silent or compliant even when it goes against their values, to avoid offending someone directly.

1. Clarify & Live Your Values

Write down your personal values (e.g., integrity, compassion, fairness) to increase the likelihood of acting in alignment with them and to lower your stress response. Regularly ask yourself, ‘What would a person like me, with these values, do in this situation?’

2. Recognize Body Tension

Tune into your body to identify physical signs of tension (e.g., unease, dry mouth, headache), as this is a powerful signal from your values indicating something isn’t right. Use body scan meditation to improve your ability to perceive these internal signals.

3. Practice Defiance as a Skill

Anticipate situations where you might need to defy, then visualize yourself acting defiantly and script out what you would say. Practice these phrases aloud repeatedly to train your neural pathways, making it easier to speak up when the moment arises.

4. Consider Costs of Compliance

Actively weigh the negative consequences of constant compliance, such as resentment, chronic stress, anxiety, and burnout, against the perceived costs of defiance. Recognizing these hidden costs can motivate you to act in alignment with your values.

5. Use the Defiance Compass

When faced with a decision, use the three-question compass: ‘Who am I?’ (your values), ‘What type of situation is this?’ (is it safe enough and effective enough?), and ‘What does a person like me do in a situation like this?’ to guide your actions.

Ensure five key elements are present—capacity, knowledge, understanding, freedom to say no, and considered authorization—for both true consent (a ’true yes’) and true defiance (a ’true no’). This framework helps you make thoroughly considered decisions aligned with your values.

7. Consciously Comply, Defer Defiance

When the costs of defying are too great or the benefits too meager, consciously choose to comply, but defer defiance to a safer and more effective time. Avoid using this as a rationalization to never defy, as the costs of compliance will only increase.

8. Manage Insinuation Anxiety

Recognize ‘insinuation anxiety’—the fear of implying something negative about someone by noncompliance—and manage it by creating physical or psychological distance. Use delaying phrases like ‘Let me think about it’ or self-talk in the third person to connect with your values.

9. Leaders: Create Psychological Safety

If you hold institutional power, actively foster a culture where people feel safe to speak up without penalty. Reward defiant behavior, act on feedback, and model defiance yourself to encourage innovation and prevent ethical fading.

10. Teach Defiance Skills Early

Teach children defiance skills alongside compliance, empowering them to challenge inappropriate requests and act in alignment with their values from a young age. This helps build a society where individuals are more likely to speak up against harmful norms.

11. Reframe Defiance as Positive

Challenge the societal equation that equates compliance with ‘good’ and defiance with ‘bad,’ recognizing that defiance, when aligned with values, is a positive and proactive force. This mindset shift is crucial for personal growth and societal improvement.

to defy is simply to act in accordance with your values, especially when there is pressure to do otherwise.

Dr. Sunita Sah

That tension is actually a signal of your strength that perhaps this is not the right thing to do.

Dr. Sunita Sah

Under duress, we don't rise to the level of our expectations. We fall to the level of our training.

Dr. Sunita Sah

compliance might be our default, but it's not our destiny. Anyone can be defiant. It's not a character trait.

Dr. Sunita Sah

we don't want to use these things as a rationalization to never defy. And if you think about some of the famous no's in history, for example, Rosa Parks's defiance on the bus.

Dr. Sunita Sah

Four Steps to Make Defiance a Practice

Dr. Sunita Sah
  1. Anticipate: Think about situations where you complied and regretted it, as these are likely to reoccur.
  2. Visualize: Picture yourself in those anticipated situations.
  3. Practice: Script out what you would say and practice saying those words out loud to get used to them.
  4. Repeat: Continuously practice these steps to change neural pathways and make defiance easier in the moment of crisis.
9 out of 10
Healthcare workers uncomfortable speaking up about errors Most of them nurses, felt too uncomfortable to speak up when they saw a colleague making an error.
Half
Commercial airline crew members uncomfortable speaking up about mistakes Out of over 1700 crew members, about half didn't feel comfortable speaking up when they saw someone making a mistake.
85 or over
Average self-assessment of honesty On a scale of 0-100, executive students consistently rated themselves at 85 or over, indicating a bias towards perceiving oneself as more honest than average.
Nearly two thirds
High school students who cheated on a test From a survey of over 20,000 high school students.
Nearly one third
High school students who stole from a store in the past year From a survey of over 20,000 high school students.
Over 80%
High school students who lied to their parents about something significant From a survey of over 20,000 high school students.
One in four
Survey respondents who lied on at least one question High school students confessed they'd lied on at least one question in the survey about cheating and stealing.
Two thirds
Milgram experiment participants who administered deadly shocks Went all the way to 450 volts, despite showing signs of tension.