How We Built A $200m Company At 27 Years Old

Oct 5, 2020
Overview

Stephen Bartlett, CEO of Social Chain, shares personal insights on quitting a successful company without a plan. He discusses embracing uncertainty, the power of skill stacking, smart hard work, and the critical importance of radical responsibility and nuanced thinking in a polarized world.

At a Glance
11 Insights
49m 5s Duration
14 Topics
6 Concepts

Deep Dive Analysis

The Decision to Quit a Successful Company

Quitting as a Skill and a Mental Framework

Embracing Uncertainty Over Certain Misery

The 51% Certainty Rule for Decisions

Acknowledging the Role of Luck in Success

Skill Stacking: Combining Complementary Abilities

The Importance of Smart Hard Work

Unshakable Self-Belief as a Core Talent

Consistency as Key to Social Media Growth

The Life-Changing Art of Radical Responsibility

Unpopular Opinion: Critique of Indefinite Lockdown Strategy

Avoiding Binary Thinking in Complex Problems

Nuance in Responding to Social Issues

Overcoming Self-Limiting Beliefs Due to Racism

Quitting Framework

A mental model for deciding when to leave a situation, not because it's hard, but because it 'sucks' and the effort to improve it no longer justifies the potential rewards. This framework allows for peaceful departure without anxiety or wasted years.

Certain Misery vs. Uncertainty

The idea that the known unhappiness of a current situation should never be preferred over the unknown possibilities that come with embracing uncertainty. It encourages leaving comfortable but miserable circumstances in search of more fulfilling ones.

Skill Stacking

The strategy of developing proficiency in several uniquely complementary skills, rather than mastering just one, to create a distinctive and valuable combination. This approach allows individuals to stand out and achieve success in multifaceted fields.

Consistency and Compounding

The principle that small, seemingly insignificant actions, when performed consistently over time, accumulate to produce significant, often invisible, and then suddenly visible, results. This applies to various aspects of life, including personal growth and skill development.

Radical Responsibility

The practice of taking full ownership of one's life circumstances, even when external factors are involved, by reframing blame to regain control and agency over one's circumstances. This mindset allows for progress over ego and focuses on creating a desired future.

Binary Thinking

The tendency to view complex problems and situations in overly simplistic, either/or terms, which hinders effective problem-solving and nuanced understanding. This approach is often exacerbated by social media and can lead to polarization and a lack of respectful debate.

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Is quitting a sign of weakness or failure?

Quitting is not a weakness; it's a skill and a strength, often necessary to move on from toxic or unfulfilling situations when they 'suck' and the effort to change them is no longer worth the rewards.

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How should one approach uncertainty in life?

One should embrace uncertainty as the only way out of certain misery, recognizing that the discomfort of the unknown is preferable to remaining in a situation that drains or depresses you.

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What is the optimal level of certainty needed to make big decisions?

According to Barack Obama, 51% certainty is enough to make a decision and be at peace, as waiting for 100% certainty leads to slow decisions, lost time, and missed learning opportunities.

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How can one stand out in a multifaceted career or industry?

By developing a 'skill stack' – becoming proficient in several uniquely complementary skills – rather than trying to master just one, which allows for unique differentiation and value creation.

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What is the right approach to hard work?

Hard work undeniably increases chances of success, but it must be 'smart hard work' that considers mental health and avoids burnout, rather than obsessive, relentless sacrifice.

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How does one achieve significant growth on platforms like Instagram?

Consistency is key, involving posting almost daily for years, analyzing analytics, learning from experiments, and making marginal gains over time, leading to slow, invisible, then fast, visible improvement.

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What is the key difference between fulfilled and unhappy people?

The willingness and ability to take radical responsibility for their lives, reframing blame to regain control and agency over their circumstances.

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What is the problem with binary thinking in society?

Binary thinking oversimplifies complex problems, obliterates nuance, and forces people to pick sides, making effective solutions and respectful disagreement impossible.

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How can the conversation around racism negatively impact young Black people?

The conversation, while important, can inadvertently convince young Black people that they have lost before they've begun, leading to self-limiting beliefs and being defined by perceived disadvantages.

1. Take Radical Responsibility

Take full ownership of your life and circumstances, reframing blame as personal responsibility to regain control over your mood and situation. This approach is crucial for progress and achieving ambitions, even when uncomfortable.

2. Embrace Uncertainty Over Misery

Never accept certain misery because it’s comfortable or familiar; instead, embrace the uncertainty of seeking something better or happier. Use a logical framework to make decisions with 51% certainty, as perfect information rarely exists and faster decisions lead to faster learning and progress.

3. Develop a Quitting Framework

View quitting as a skill for winners, not a weakness, and develop a framework to let go of situations that ‘suck’ and are no longer worth the effort or rewards. Trust your internal voice to guide these decisions, uninfluenced by external expectations.

4. Cultivate Nuanced Thinking

Avoid binary thinking and the compulsion to simplify complex problems, as this limits effective solutions. Practice considering impartial, complex thoughts and engage respectfully to understand others’ perspectives, rather than to win or convert.

5. Practice Smart Consistency

Leverage consistent effort, even in small, seemingly insignificant actions, combined with continuous learning and experimentation, for compounding, long-term results. The results of consistency are often slow and invisible before becoming fast and visible.

6. Build a Skill Stack

Focus on being pretty good at a bunch of uniquely complementary skills rather than mastering just one, as this multifaceted approach leads to greater success in careers and entrepreneurship. Identify and work on developing these rare and complementary skills.

7. Prioritize Relationships

Avoid the mistake of over-investing in material success and under-investing in the people you would enjoy those things with, as material achievements mean nothing without meaningful connections. Practice smart, sustainable hard work that doesn’t sacrifice mental health or personal relationships.

8. Cultivate Unshakeable Self-Belief

Develop a formidable sense of self-belief, as it acts as a ‘crowbar’ to crack open new skills and push you forward through challenges. This internal conviction can help you achieve a life you love, even without traditional qualifications.

9. Reject Limiting Labels

Do not allow external or self-imposed labels of disadvantage, such as those related to race or past failures, to define your potential or future. The minute you believe you are defined by a disadvantage, you become defined by it.

10. Seek Worthwhile Hard Challenges

Actively pursue excruciatingly hard but worthwhile challenges, understanding that difficulty often correlates with rewards and signifies a growth moment. Doing hard things now leads to an easier life later, while doing easy things now leads to a hard life later.

11. Define Your Ideal Life

Before pursuing happiness, love, or success, take the time to understand what a ‘better life’ truly means to you. You cannot achieve these things if you don’t understand what they are or what they aren’t.

You can't grab hold of your next branch until you have the conviction required to let go of your last.

Stephen Bartlett

Quitting, like starting, is a real skill. And it'll turn out in all of your lives, as it's turned out in mine, that quitting is for winners.

Stephen Bartlett

The certain misery of your current situation should never be considered a better option than the uncertainty you'll encounter if you go in search of more, of better, of happier.

Stephen Bartlett

You don't have to get to 100% certainty when you make your big decisions. You can just get to 51%.

Barack Obama

Being you know good at five unique and complementary skills will take you much further in your life than mastering one.

Stephen Bartlett

Consistency is the simple, hard answer to pretty much everything you want to do. It's really that simple.

Stephen Bartlett

The minute you believe you are, you become defined by that disadvantage.

Stephen Bartlett
21 years old
Host's age at Social Chain start Stephen Bartlett started Social Chain
27
Host's age at Social Chain departure Stephen Bartlett left Social Chain
700 team members
Social Chain team size Grew from 2 people to 700
hundreds of millions
Social Chain annual revenue Annual yearly revenue
51%
Decision-making certainty threshold Recommended by Barack Obama as sufficient for making big decisions and being at peace
one million followers
Host's Instagram followers Stephen Bartlett's current follower count
10,000 followers
Instagram growth metric (early) Achieved in the first 800 posts on Instagram
1 million followers
Instagram growth metric (later) Achieved in the *next* 800 posts on Instagram
200,000 followers
Instagram growth metric (recent) Gained from the last 10 posts on Instagram
no vaccine
SARS vaccine status For SARS, 18 years after the virus emerged