Business strategy with Hamilton Helmer (author of 7 Powers)
1. Always Think About Power
Founders should continuously think about strategy and power, even pre-product-market fit, to identify characteristics that might lead to power. Post-fit, understand your power source to establish, defend, and inform future business expansions.
2. Focus on Business Value
Define strategy by concentrating on the fundamental determinants of business value, specifically the Net Present Value (NPV) of expected cash flow. This long-term perspective guides decisions far into the future.
3. Identify Benefit and Barrier
To build power, identify a distinct cost or price advantage (the benefit) and ensure there’s a durable, inimitable element (the barrier) that competitors cannot easily replicate. This combination secures future value and margins.
4. Prioritize Four Startup Powers
Early-stage startups should focus on counter-positioning, scale economies, switching costs, and network economies as potential sources of power. Begin by rigorously assessing your potential for counter-positioning.
5. Operational Excellence is Not Power
Understand that while operational excellence is crucial for competitive positioning and must be continuously pursued, it typically doesn’t constitute a durable power because it can often be mimicked. True process power requires material, opaque, and inimitable steps.
6. Assess Network Economy Materiality
Distinguish between modest network effects and true “network economies” by evaluating if the value benefit is large enough to create a material price advantage or significantly different future margins.
7. Prioritize Action in Business
Remember that action is the first principle of business; actively “do stuff” rather than just theorizing. This hands-on approach is essential for progress and leads to unexpected discoveries.
8. Product Manager’s Role in Power
As a product manager, understand your company’s source of power to guide your work and surface important insights from the “weeds.” In growth phases, identify and incorporate new features or target new market segments to win market share.
9. Cultivate Strategic Dialogue
To enhance strategic thinking, read foundational texts and engage in frequent, critical conversations with colleagues about power concepts. Discuss what truly constitutes power for your business to internalize these ideas.
10. Cultivate Inspiring Environment
Surround yourself with art and an environment that you find beautiful and uplifting. This practice can provide an important grounding effect and stimulate creativity.
11. Don’t Just Do Something, Stand There
For complex, long-term issues with low signal-to-noise, adopt Clint Eastwood’s advice: “Don’t just do something, stand there.” Sometimes, pausing for observation and reflection is more effective than immediate action.
12. Everything is Always About Something Else
Embrace the profound insight that “everything is always about something else” to encourage deeper analysis. This mindset helps uncover underlying motivations and interconnectedness in business and life.