E13: Why We're All F*cked Up
1. Value Every Encounter
Treat all interactions with genuine kindness and respect, regardless of the other person’s perceived status or ability to help you. These positive impressions can compound over time, leading to unexpected opportunities and support in the future.
2. Leverage Your Personal Flaws
Identify how your early life experiences (your ‘fucked up-ness’) have shaped both your positive and negative traits. Double down on your unique strengths derived from these experiences, and consciously work to mitigate or pacify the negative impacts on your behavior.
3. Prioritize Laser Focus
Maintain intense focus on your current primary objectives, especially when things are going well, and resist the temptation to pursue every new opportunity. Spreading yourself too thin by ‘dropping the pie reaching for an apple’ prevents you from realizing the full potential of your existing endeavors.
4. Envy Happiness, Not Possessions
Shift your focus of envy from material possessions, external success, or physical appearance to genuine happiness and contentment. By desiring happiness, you’ll naturally prioritize actions and mindsets that lead to greater inner fulfillment.
5. Embrace Startup Mindset for New Ventures
When launching a new business or expanding into a new market, consciously revert to a ‘startup state of mind.’ This involves actively engaging in foundational tasks like proposals, outreach, and pitching, even if you’ve delegated these in your established operations.
6. Cultivate Deep Self-Motivation
Develop a profound, innate sense of self-motivation that burns within you, rather than relying on external affirmations or daily pep talks. This deep drive is essential to sustain you through the long, often unrewarded periods of entrepreneurial effort.
7. Prepare for Daily Adversity
Mentally brace yourself to receive daily news that is ‘soul-sucking-ly terrible,’ as unexpected challenges and setbacks are a constant and inherent part of the entrepreneurial journey. This preparation helps you cope with the inevitable stress.
8. Acknowledge Entrepreneurial Sacrifices
Understand that entrepreneurship demands significant personal sacrifices, including potential strain on romantic and family relationships, and a lack of traditional work-life balance or holidays. Be prepared for these costs if you choose this path.
9. Re-evaluate Entrepreneurial Motivations
Critically examine your reasons for pursuing entrepreneurship, recognizing that money alone does not guarantee happiness and that many aspects of the entrepreneurial lifestyle are not conducive to overall well-being. Prioritize happiness as the ultimate goal.