Krept: From Rapper To Building A £17.5 Million Baby Business!

Jul 28, 2022 1h 48m 15 insights
Rapper and entrepreneur Crep shares his journey from a challenging upbringing to launching the successful Nala's Baby skincare line. He discusses critical decisions, overcoming grief, financial literacy, and the power of over-delivering and challenging societal labels.
Actionable Insights

1. Over-deliver on Opportunities

Consistently go above and beyond what is expected in every opportunity, no matter how small, as this dedication can unlock a cascading series of future, larger opportunities.

2. Seek Growth Environments

Actively place yourself in rooms or around people where you feel like the least knowledgeable person, as these “growth rooms” are where you will learn the most and accelerate your development.

3. Thoroughly Vet All Decisions

Before making significant business decisions or accepting prices, consult multiple sources and ask numerous questions to ensure you are getting the best value and to avoid being taken advantage of.

4. Prioritize Long-Term Goals

When faced with immediate emotional reactions or temptations for retaliation, choose to focus on and invest in your long-term goals and aspirations to avoid permanent negative outcomes.

5. Maintain Lifestyle with Income

When your income increases, resist the urge to immediately upgrade your lifestyle; instead, try to maintain your current living costs to avoid the “silent killer” of escalating bills and expenses.

6. Challenge Societal Labels

Do not be confined by societal expectations or labels; pursue unexpected ventures and industries that align with your vision, as this demonstrates limitless potential and inspires others.

7. Resolve Conflicts Immediately

Address and resolve arguments or issues with close family and friends promptly, even if it involves intense discussion, to avoid living with regret over unresolved conflicts.

8. Prioritize Family Time

Focus your time and energy on family and loved ones, as these are the people who will always be there for you and provide the most meaningful support in life’s most challenging moments.

9. Embrace Emotional Processing

Challenge the cultural complex of suppressing emotions, especially for men; instead, embrace talking about your feelings and consider therapy to process grief and mental health challenges.

10. Prioritize Product Perfection

In business, do not rush the development process; take the necessary time to ensure every aspect of your product is perfect and meets high standards, even if it means delays.

11. Target Mass Market Value

When developing a product, consider aiming for a mass market with a high-quality yet affordable offering, as this can lead to significantly higher sales volume and impact compared to a niche, expensive market.

12. Balance Branding with Investment

For artists and public figures, balance spending on branding and status symbols with long-term financial planning and investments, making discretionary purchases in stages rather than all at once.

13. Lead by Example

Understand that actions and personal examples are far more powerful than words in influencing others, especially when trying to encourage different financial or life choices.

14. Recognize Numbing as Coping

Be aware of the tendency to numb emotions or become cold and distant as a self-protective coping mechanism against hurt, as this can negatively impact relationships and personal well-being.

15. Advocate for Financial Education

Recognize the systemic lack of financial literacy education and advocate for its inclusion in schools to equip young people with essential knowledge about credit, investments, and managing money.