Molly Mae: How She Became Creative Director Of PLT At 22

Dec 13, 2021 1h 41m 14 insights
Molly-Mae Hague, UK's top Instagram influencer and Creative Director of PrettyLittleThing, discusses her unprecedented rise, the trade-offs of success, and her grounded approach to business, relationships, and personal growth despite public scrutiny.
Actionable Insights

1. Prioritize Authenticity Over Money

Decline lucrative opportunities that don’t align with your beliefs or product usage, as building audience trust through authenticity will generate more long-term value and income.

2. Be Highly Selective With Opportunities

Filter incoming work and opportunities extremely strictly, taking on only a tiny percentage that aligns with your values and goals to maintain authenticity and audience trust.

3. Share Realities for Audience Connection

Be transparent on social media, sharing not just aspirational content but also your struggles and low moments, as this honesty fosters deeper audience connection and relatability.

4. Embrace Continuous Learning by Asking

Don’t be afraid to ask questions when you don’t understand something, especially in intimidating professional settings, as this humility is key to rapid learning and growth.

5. Build a Deeply Aligned Support Team

Surround yourself with a manager and team who deeply understand your vision and direction, as their support is crucial for navigating challenges and achieving success.

6. Continuously Set and Update Goals

Regularly (e.g., every few months) meet with your team or yourself to set new goals and targets, rapidly updating them as you achieve previous ones to maintain momentum and ambition.

7. Invest in Personal Safety and Privacy

Be extremely cautious about sharing personal location details, even with close contacts, and prioritize investing in security measures to protect your safety and peace of mind.

8. Maintain a Small, Trusted Circle

Cultivate a minuscule social circle of trusted individuals, as this allows you to focus your time and energy on relationships and activities that truly elevate you and your career.

9. Cultivate Trust in Relationships

Prioritize complete and utter trust as the most important foundation in any relationship, as it allows for peace of mind and makes other aspects of the relationship fall into place.

10. Pace Yourself for Future Enjoyment

Avoid rushing to achieve all your biggest goals too quickly; instead, pace yourself to ensure you always have exciting things to look forward to in the future and can appreciate the journey.

11. Ground Yourself with Gratitude

Despite ambitions and worries, regularly step back to acknowledge and appreciate your health, family, relationships, and current achievements to maintain a grounded and happy perspective.

12. Caution with Impressionable Audiences

Be extremely careful and thoughtful about what you post or say, especially regarding sensitive topics like body image or health, as young and vulnerable audiences are highly impressionable.

13. Consider Reversing Cosmetic Procedures

If you’ve overdone cosmetic enhancements like filler, consider dissolving them and stripping back to a more natural look, as this can lead to feeling prettier and more confident.

14. Embrace an Extreme Mindset for Life

Recognize that you are given only one life and should strive to go to the extremes to make the most of it and achieve your full potential.