Money Making Experts: This 3-Step 'Offer' Formula Makes $20k Per Month! Alex Hormozi, Codie Sanchez, Daniel Priestley

1. Master Financial Engineering

Understand how to leverage other people’s money, such as SBA loans or lines of credit, to fund business operations, expansion, and acquisitions, as the most funded businesses typically win.

2. Achieve Client Finance Acquisition

Structure your business so that the 30-day gross profit from a customer exceeds twice the customer acquisition cost (CAC) plus cost of goods sold (COGS), allowing customers to fund future growth and eliminate cash flow as a constraint.

3. Prioritize Proof Over Promise

When selling anything, proof is more compelling than promises; offer free services to your first 5-10 clients to gather testimonials and case studies, which will significantly increase future sales.

4. Price Until 70% Rejection

Aim for a pricing strategy where approximately seven out of ten potential customers say no, as this indicates you are appropriately priced and likely leaving significant profit on the table if your close rate is higher.

5. Use MOAT for Business Evaluation

Evaluate business ideas using the MOAT framework: assess Margin (at least 15% net), Operations (scalability), Advantage (unfair edge), and Total Addressable Market (sufficient size) to determine viability.

6. Maximize Skill Return

Apply your skills in markets or to clients that yield the highest possible returns, as the same effort can result in vastly different compensation depending on the value created for the client.

7. Protect Profit, Avoid Cheap Clients

Focus on protecting your profit by avoiding clients who demand extensive services for low prices, as high-paying clients often require less effort and provide better margins.

8. Build Performance Assets

Instead of solely pursuing passive income, concentrate on creating ‘performance assets’ like intellectual property, media, code, or data, which you build yourself and can generate ongoing income.

9. Create Supply & Demand Tension

Understand that profit comes from constrained supply and excess demand; focus on strategies to limit availability and manufacture high demand for your product or service.

10. Obsess on Few Opportunities

Instead of broadly applying for many opportunities, deeply research and prepare for a select few, demonstrating extreme care and obsession to stand out as a top 1% candidate.

11. Apprentice with Top Entrepreneur

To quickly gain experience and capital, find a leading entrepreneur or business builder, work for them, and continuously seek to learn and earn more, as exemplified by successful individuals who never started their own businesses.

12. Partner with Expert for Equity

If you lack knowledge, network, or reputation, offer capital (e.g., $100k as debt for equity) and sweat equity to partner with an experienced entrepreneur, leveraging their expertise and network for a share of a new venture.

13. Prioritize Exceptional Hires

Focus on hiring truly exceptional people and binding them with a strong culture, as the most significant returns in business often come from the quality of your team and your ability to delegate effectively.

14. Master Pauses and Voice Inflection

In sales, speak less and master the use of pauses to draw attention and solicit responses, especially waiting eight seconds after asking for a sale, which can increase close rates by 30%.

15. Project High Status

Cultivate a self-identity and body language that projects high status, moving beyond a ’newbie’ or ‘worker bee’ persona to be perceived as a key person of influence, which can significantly impact perceived value.

16. Dress Professionally for Higher Earnings

Pay attention to professional attire, as studies show women who wear makeup and men who wear suits can earn significantly more, regardless of other factors, due to immediate perceptions of competence and status.

17. Add Good Friction to Sales

Implement ‘good friction’ (e.g., assessments, surveys) into your sales process to filter out unqualified leads, as this can increase show rates, close rates, and overall cash collected, despite potentially increasing lead costs.

18. Create Niche, Proof-Driven Content

Develop educational content explicitly for a specific audience, demonstrating proof of your expertise and providing actionable instructions that lead to positive outcomes, to build influence and conversion power.

19. Build Deep Relationships with Content

In a post-AI world, focus on long-form content (e.g., podcasts, live streams, books) that allows you to share your origin story, mission, vision, and values, fostering deep parasocial relationships and loyalty.

20. Inoculate with Authentic Actions

Consistently express strong, authentic beliefs, even if they are unpopular, to inoculate yourself against criticism; this helps repel those who dislike you and builds deeper trust with those who resonate with your values.

21. Cultivate Visionary Thinking

Actively engage the ‘visionary’ part of your brain, which is interested in exchange, empathy, strategy, and adding value to others, by surrounding yourself with other entrepreneurs to foster contagious energy and new ideas.

22. Seek Meaningful Pain

Embrace pain that aligns with your origin story, mission, and vision, as this ‘meaningful pain’ becomes a catalyst for learning and growth, rather than mere drudgery or unproductive suffering.

23. Leverage Youth for Networking

As a young person, use your ambition to access exclusive networking events hosted by private banks or large accounting firms, as they are often willing to invite aspiring entrepreneurs.

24. Offer AI-Driven Email Reactivation

Learn AI integration for small businesses, then offer to reactivate their existing email lists for a percentage of generated sales, providing a low-risk, high-return service for cash-strapped businesses.

25. Source Deals for Private Equity

Identify local private equity firms, understand their investment criteria, and then find businesses that match their ‘deal box’ to earn deal sourcing fees, while also learning about business acquisition.