MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

1. Prioritize Success Over Mental Health

Acknowledge that extreme success may require sacrificing mental comfort and pushing through unhappiness, as this sustained effort provides an ultimate advantage over competitors.

2. Cultivate Extreme Obsession

Develop the ability to obsess endlessly over one thing, thinking about problems significantly more than others, which naturally leads to unique solutions and breakthroughs.

3. Carefully Choose Your Environment

Actively seek out and surround yourself with ambitious, high-performing individuals, as their energy and interests will profoundly influence your own thoughts and drive.

4. Embrace Risk and Hard Problems

Develop a high tolerance for risk and actively run towards difficult, complex, and original problems, as these are often the ones that lead to groundbreaking and memorable results.

5. Network with Top Performers

Proactively befriend founders and leaders of successful companies in your field to gain ‘cheat codes’ and accelerate your learning, potentially saving years of independent effort.

6. Take Extreme Ownership

Assume full accountability for outcomes, believing that even seemingly external issues could have been controlled with more thought and care, fostering a proactive mindset.

7. Foster a Culture of Experimentation

Create an environment where team members feel comfortable experimenting and failing, treating mistakes as learning opportunities and investments rather than reasons for reprimand.

8. Establish Internal Moral Compass

Develop clear internal guidelines for what you believe is moral and ethical, and adhere to them, rather than allowing external criticism or the ‘whims of the internet’ to dictate your values.

9. Batch Work for Deep Focus

Organize your schedule to allow for sustained, deep focus on one business or task at a time, minimizing constant ‘gear shifting’ between different mental frames to reduce fatigue.

10. Deeply Understand Your Business

Gain intricate knowledge of every facet of your industry and product, from supply chain to consumer experience, to challenge the status quo and drive true innovation.

11. Hire Coachable, Obsessed A-Players

Recruit individuals who are highly coachable, deeply obsessed with their work, and see long-term value in dedicating their careers to the business, recognizing them as ‘unicorns’.

12. Seek Experienced Mentors/Hires

Actively bring in people who have successfully scaled businesses to learn from their experience, reduce mistakes, and avoid the ‘ignorance’ that comes with first-time growth.

13. View Money as Fuel for Growth

Perceive money not as an end goal for personal comfort or retirement, but as a critical resource to be reinvested into growing the business and achieving larger goals.

14. Challenge Industry Norms

Look at established industries and question how things have been done for decades, seeking opportunities to ‘flip them on their head’ and innovate.

15. Use Discomfort as Motivation

Reframe feelings of tiredness, struggle, or unhappiness as a ‘moat’ – a reason why others won’t pursue similar paths – and use it to push through and reinforce your unique advantage.

16. Prioritize Being a Great Parent

If you plan to have children, consciously delay starting a family until you can dedicate sufficient time and presence to be an actively involved and effective parent.

17. Mentor Others for Satisfaction

Find fulfillment and satisfaction in helping other entrepreneurs and individuals succeed, sharing your knowledge and insights to accelerate their growth.

18. Encourage Loved Ones’ Health

Actively promote and support health protocols and stress reduction for family members, especially parents, to ensure their long-term well-being and ability to be involved in future family life.