The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley

1. Build Personal Brand & Scalable Business

Shift from relying on skilled labor in the industrial age to building a personal brand based on unique intellectual property, then position it next to a scalable, digital, and elegant business model for success in the digital age.

2. Start with Entrepreneur Apprenticeship

Instead of immediately becoming an entrepreneur, work as a ’number two’ in a small team (under 12 people) directly with an entrepreneur who has a personal brand and an inspiring, elegant business model to learn new rules.

3. Utilize Short-Term Side Hustles

Engage in ‘open and shut’ business cases that start and finish within 90 days to gain rapid learning experiences without long-term commitment. This allows for quick reflection on what worked and what didn’t.

4. Publish Daily for Wisdom

Commit to daily publishing (e.g., a tweet) to learn how to communicate ideas concisely and transform daily experiences into condensed wisdom. This practice helps to solidify learnings that might otherwise pass you by.

5. Become a Creator, Not Consumer

Actively move from consuming content to creating it, as a tiny percentage of people (e.g., 1% on LinkedIn) are actually publishing regularly. This shift is crucial for entrepreneurs to stand out and compete effectively.

6. Embrace Long-Form, Unscripted Content

Adopt the ’long-form unscripted era’ by dropping scripts and creating extensive content, like podcasts, to build trust and allow audiences to form their own opinions. This approach is becoming key for hiring talent, gaining loyal customers, and satisfying investors.

7. Climb the Podcast Pyramid

Systematically seek opportunities to appear on smaller podcasts in your niche, then progressively larger ones, to build your personal brand and reach. Aim for 10-20 hours of watch time annually by discussing your business story, mission, and customer solutions.

8. Use Communication Frameworks

Employ structured communication frameworks, such as ‘Name, Same, Fame, Aim, and Game,’ to introduce yourself powerfully and concisely. This helps people easily categorize and remember you by providing a clear understanding of who you are and what you do.

9. Achieve 7-11-4 Exposure

Build ‘parasocial relationships’ at scale by ensuring potential clients or audience members spend 7 hours with your content, across 11 interactions, on 4 different platforms. This level of exposure helps people feel familiar with you and remember you.

10. Offer High-Value Free Content

Differentiate yourself by providing free value that people would otherwise pay for, and ensure it is beautifully packaged. This strategy immediately makes you stand out in a crowded marketplace.

11. Productize Demo & Needs Analysis

To test market demand, package your product demonstration and customer needs analysis as a distinct, valuable offering, even before the physical product exists. This allows you to gather data and provide initial value to potential customers.

12. Test Ideas with Ads & Waiting Lists

Validate product or book ideas by running multiple ad variations (e.g., 100 titles) that lead to a waiting list. This cost-effective method provides data on customer interest and optimal messaging before significant investment.

13. Gather Customer Situational Data

When building a waiting list, ask key questions to understand the customer’s ‘situational model’: their current state, desired outcome, obstacles, and perceived path of least resistance. This data helps tailor your offering and identify the most valuable leads.

14. Utilize Intro Events & Discussion Groups

Launch new ideas or products using introduction events (e.g., Zoom calls), discussion groups (WhatsApp, Facebook, LinkedIn), or assessments/quizzes. These methods cost little to set up and provide valuable feedback and community building.

15. Monetize Top 10% with Premium

Adopt a business model where you offer free value to the bottom 90% of your audience, while creating special, rare, or exclusive products and experiences for the top 10%. This strategy leverages the fact that the top 10% hold 60% of the available budget.

16. Find Your Entrepreneur Sweet Spot

Balance your passion, the problem you solve, and the willingness of people to pay for that solution to find your ’entrepreneur sweet spot.’ This involves making compromises to achieve a blend of fulfillment and financial reward.

17. Seek Exponential Opportunities

Actively look for ‘power law’ opportunities that involve leverage (e.g., fame, capital, large networks, strategic partnerships) rather than incremental ‘bell curve’ opportunities. This mindset shift is crucial for achieving massive upside in the digital economy.

18. Define Business Capacity & Metrics

Set clear internal rules for your business, such as an ‘official capacity’ (e.g., 600 clients per year) and track conversion rates (e.g., 1 in 66 leads become clients). This allows you to play a defensive game, focusing on specific goals rather than being swayed by external competition.

19. Target Baby Boomer Market

Focus on the baby boomer demographic (ages 61-79) as they own 50% of the economy in major Western countries. This group is undergoing significant life changes, offering opportunities to buy their businesses, disrupt their current models, or sell to their cashed-up market.

20. Integrate AI into Your Business

Embrace and integrate AI into your business operations and employee roles to increase effectiveness and disrupt traditional models. Run training workshops to help your team leverage AI, ensuring your company uses it when competitors do not.

21. Shift to Intellectual Property & Media

Move beyond selling skilled labor by reflecting on your unique experiences and documenting them as intellectual property (IP) like stories, videos, or frameworks. This transition to IP and media opens up a new universe of scalable opportunities.

22. Create New Wealth from Imagination

Understand that true wealth creation comes from formalizing new ideas from your mind into companies, attracting investment, and introducing new assets into the economy. This process of innovation and entrepreneurship builds wealth that didn’t previously exist.

23. Overcome Industrial-Age Mindset

Recognize that traditional industrial-age schooling and societal norms often conflict with the requirements of the digital economy (e.g., being disruptive, seeking attention). Acknowledge and actively fight this ingrained mindset to embrace entrepreneurial success.

24. Leverage Your ‘Mountain of Value’

Appreciate and leverage the inherent value you already possess, including your unique story, background, network, and relatability. Avoid being distracted by others’ achievements and recognize that your current position holds significant, often overlooked, assets.

25. Focus on Consistent Output

Prioritize consistent creation over initial perfection, setting goals like ‘get to video 1,000’ rather than aiming for an immediately flawless first attempt. This approach fosters momentum and allows for exponential growth through sustained effort.

26. Cultivate Love & Passion for Consistency

Develop a deep love and passion for your work, as this emotional connection is the overarching factor that drives consistency and allows for compounding growth over the long term. Strategies and tactics alone are insufficient without this foundation.

27. Embrace Repetition & Perfect Practice

Learn from successful businesses and artists who master their core offering through endless repetition and perfect practice. Identify the key activities that lead to exponential growth and consistently execute them.

28. Aim to Become an Author

Set a goal to write a book, even if you feel you haven’t ‘done anything’ yet, as it’s a powerful way to document your journey and leverage your unique value. Authors create deep, scalable parasocial relationships with readers, fostering connection and influence.

29. Master the Five P’s of Influence

As a founder, focus on mastering five key areas: Pitch (exciting ideas), Publish (content), Product (scalable offerings), Profile (social media, events), and Partnerships (joint ventures). These pillars define the ‘key person of influence’ role.

30. Focus on Idea Promotion

Shift your personal branding strategy from self-promotion to ‘idea promotion,’ where you share insights, data, problems, and solutions within a high-value niche. This positions you as a thought leader and entrepreneur, not just an entertainer.

31. Change Environment, Change Performance

Recognize that your environment dictates your performance and mindset; if you feel stuck, frustrated, or overwhelmed, intentionally change your physical and social surroundings. Surrounding yourself with people who embody your desired behaviors makes success feel effortless.

32. Actively Seek New Environments

To implement environmental change, try visiting high-up places for perspective, meeting mentors in opulent settings, or enrolling in courses/accelerators where your desired behaviors are normalized. This proactive approach helps you gain new ideas and motivation.

33. Prioritize Health as Foundation

Treat your health as the fundamental vehicle for all other life pursuits, recognizing that a healthy person has many goals, while a sick person has only one. This epiphany, often realized during a health crisis, underscores the importance of self-care and data visibility.