BITESIZE | How to Build Healthy Habits That Last a Lifetime | BJ Fogg #146

Jan 8, 2021 Episode Page ↗
Overview

The episode features Professor BJ Fogg, a world-leading expert in behavior change. He explains that emotion, specifically the feeling of success, is the key to forming new, lasting healthy habits, rather than mere repetition. He shares a simple 3-step method to create new habits quickly.

At a Glance
8 Insights
13m 55s Duration
9 Topics
3 Concepts

Deep Dive Analysis

Introduction to BJ Fogg and Behavior Change

Why Emotion is Key to Habit Formation

Three Effects of Feeling Successful on Habits

Patient Case Study: Initial Failure with Ambitious Goal

Patient Case Study: Success with a Tiny Workout

Analysis of Patient's Success: Motivation and Simplicity

Identity Shift and Ripple Effects of Tiny Habits

BJ Fogg's 3-Step Method for Creating New Habits

Emotion vs. Repetition in Habit Formation

Feeling of Success in Habit Formation

The feeling of success is the primary driver that wires in a new habit, making the behavior more automatic. It also increases motivation to repeat the behavior and builds confidence, which is more effective than mere repetition.

Success Momentum

This concept describes how doing behaviors and feeling successful increases one's confidence or self-efficacy. This enhanced confidence then helps individuals overcome roadblocks and tackle other life challenges more effectively.

Identity Shift (Behavior Change)

Successfully performing small behaviors and feeling good about them can shift a person's identity, making them believe they are 'the kind of person who can change' or 'the kind of person who does X.' This positive identity change naturally leads to other related healthy behaviors.

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Why is feeling good important when trying to create new behaviors?

Feeling good, specifically the feeling of success, is what wires in a habit, making the behavior more automatic. It also increases motivation to repeat the behavior and builds confidence, leading to 'success momentum'.

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Why do ambitious habit goals often fail, and how can they be made successful?

Ambitious goals often fail because people's motivation fluctuates and they don't account for future dips. Setting the bar extremely low, making the behavior simple and easy to do even with low motivation, allows for consistent success and builds confidence.

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How does successfully forming a small habit impact other areas of life?

Successfully forming a small habit and feeling good about it shifts a person's identity, making them see themselves as capable of change. This positive identity shift then naturally ripples out, leading to other related healthy behaviors and even significant unplanned changes.

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What is the key factor that creates habits?

Emotions, specifically the feeling of success, are the key factor that creates habits. While repetition correlates with habit formation, it is the positive emotion experienced after performing a behavior that signals to the brain to repeat it in the future.

1. Harness Emotion for Habits

To form new habits, focus on generating a feeling of success immediately after performing a desired behavior, as emotions, not just repetition, are what truly wire habits into the brain.

2. Three Steps for New Habits

To create a new habit, first scale the desired behavior down to be super tiny, then find a natural trigger in your existing routine, and finally, celebrate immediately after performing the tiny behavior to wire in the positive emotion.

3. Start with Super Easy Habits

When attempting to form a new habit, set the bar incredibly low by choosing a behavior that is so simple and easy it requires minimal time, money, or physical effort, ensuring you can do it even when motivation is low.

4. Design for Feeling Successful

When trying to create new habits for yourself or others, intentionally design the process to help individuals feel successful, even with small actions, to foster habit formation and motivation.

5. Build Confidence Through Success

Engage in behaviors that allow you to feel successful, as this builds confidence (self-efficacy) and creates ‘success momentum,’ enabling you to overcome future roadblocks more effectively.

6. Shift Identity Through Success

By consistently performing small, successful behaviors, you begin to shift your self-identity to align with the person who performs those actions, fostering further positive change and a belief in your ability to change.

7. Tiny Habits, Big Ripple Effects

Understand that successfully implementing even very small habits and feeling good about them can create a ‘ripple effect,’ naturally leading to other positive, unplanned changes in your life and identity.

8. Success Boosts Motivation

Cultivate feelings of success after completing a behavior, as this positive emotion will motivate you to repeat the action in the future.

The feeling of success is what wires in the habit. It's not repetition. It is a feeling of emotions create habits.

BJ Fogg

Help yourself feel successful.

BJ Fogg

Behavior change in so many ways is about identity change, I've realized.

Dr. Chatterjee

You just have to help them feel successful on something really, really small. And that works. And then that has these big effects if you do it right.

BJ Fogg

Repetition correlates with habit formation, but it doesn't create the habits. It's emotions that create the habit.

BJ Fogg

BJ Fogg's 3-Step Method for Creating New Habits

BJ Fogg
  1. Scale down the desired behavior so it is super tiny (e.g., two push-ups, floss one tooth).
  2. Find where the tiny behavior fits naturally in your routine, identifying what it comes after (e.g., 'After I brush, I will floss one tooth').
  3. Help yourself feel good about the new behavior immediately after doing it, using a technique like celebration to rewire your brain with a positive emotion.
75%
Percentage of people doing tiny habits who report doing other behaviors besides their three new habits within one week Observed in BJ Fogg's research on tiny habits.
18%
Percentage of people doing tiny habits who make a big, unplanned change within five days Observed in BJ Fogg's research on tiny habits.